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9 Best ABM Platforms in 2026

By Kavyashree SB, Technical Writer October 20, 2026 15 min read

A practical perspective for connecting this idea to your revenue team’s next move.

Marketing and sales coordinate personalized content and outreach around one target account and its buying committee.

ABM platforms help B2B teams pick target accounts, spot which ones are in market, reach their buying groups with ads and personalised pages, and tell sales which accounts are engaging. The main ABM platforms in 2026 are 6sense, Demandbase and AdRoll ABM (formerly RollWorks); Madison Logic, Metadata.io and DemandScience start from media and managed programmes, Mutiny builds account-specific pages, and HubSpot and Adobe Marketo Engage include ABM features.

Last updated: 20 October 2026

Disclosure: Revspire publishes this list and does not sell an account-based marketing tool, so it is not included. Tools are grouped by type, with each vendor’s own published information checked on 20 October 2026. Within each group they are listed alphabetically; the order is not a ranking.

What is an ABM platform?

Account-based marketing (ABM) software runs marketing against a named list of companies rather than a stream of individual leads. The question changes from “how many leads?” to “which target accounts are engaging, and who inside them?” Most ABM platforms cover five jobs:

  • Pick target accounts: build and tier the list from fit and your CRM.
  • Find in-market accounts: intent, website visits matched to companies, predicted buying stage.
  • Run account-based ads and campaigns: display, social and connected TV aimed at account lists and their buying committees, plus email and content syndication.
  • Personalise experiences: web content, pages and assets for one account or segment.
  • Measure account engagement for sales: engagement scores, stage changes, alerts and pipeline.

Intent data is a shared input: ABM platforms and sales prospecting tools often draw on the same third-party signals, and our list of the best sales intelligence tools covers the data and intent providers themselves. ABM is also only the marketing half: account plans, buying committee mapping and mutual action plans sit with sales, as our guide to account-based selling explains.

How to choose ABM software

  • Account selection: how fit and intent become a target list, and whether it updates as accounts move.
  • Signal sources: first-party versus third-party intent, and whether you already pay for intent elsewhere.
  • Channels: which ad channels the tool buys itself and which it only coordinates.
  • Buying groups: account-level signals only, or the people and roles inside each account.
  • Sales handoff: alerts, CRM fields and account views sellers will actually open.
  • Measurement: target versus non-target accounts on engagement, stage and pipeline.
  • Operating model: self-serve platform, managed programme or a marketing automation feature, and its price model.

ABM platforms compared

Tool

Type

Best for

Key capabilities

Pricing (as published)

One limitation

6sense

ABM platform

In-market scores driving ads and email

Visitor identification, intent, in-market scores, ads, AI Email Agents

Not published

Contextual Intelligence “Coming Soon”

Adobe Marketo Engage

Marketing automation

Teams on Marketo

Target Account Management, Account Engagement Score

Not published; TAM included in Prime and Ultimate

Adobe’s docs call TAM an add-on; check your package

AdRoll ABM (formerly RollWorks)

ABM platform

ABM tied to an ad platform

ICP fit scores, intent, Journey Prediction, ads, alerts

ABM packages by demo; retargeting “pay only for media”

Of its ABM packages, only retargeting starts without a demo

Demandbase

ABM platform

Sales and marketing on one platform

Account lists, buying groups, Demandbase Ads, web personalisation

Platform fee plus flat fee per user

Priced as one platform, not split into separate solutions

DemandScience (Terminus merged into it)

Managed ABM programmes

Teams without staff to run a platform

Ads, syndication, email, web personalisation, events

Not published

Sells execution, “Not by selling you software”

HubSpot Marketing Hub

Marketing automation

Teams on HubSpot

Target accounts home, buying roles, ICP tiers, ABM dashboard

See HubSpot’s pricing page; varied by region

Needs Professional or Enterprise

Madison Logic

ABM media and syndication

Paid media and syndication to an account list

ML Insights intent, display, CTV, LinkedIn ads, syndication

Not published; no pricing page in site navigation

Homepage does not name its MAP or CRM integrations

Metadata.io

B2B paid campaigns

Paid social and search

12 ad channels, AI agents, account journey timeline

Not published; “Scoped per team”

Identity resolution uses personal emails and device IDs

Mutiny

AI sales assistant; ABM use case

Reps sending 1:1 ABM pages

Per-account pages, decks, asset analytics, AI agent

Free; Business $50 per month; Enterprise from $40,000/year

Salesforce integration listed only on Enterprise

From each vendor’s own site, checked 20 October 2026.

Account-based marketing platforms

These three cover the whole loop: target list, intent and buying stage, advertising, orchestration and reporting to sales.

6sense

6sense calls itself “Intelligence for Agentic GTM” and titles its homepage “The ABM Platform Powered by Revenue Intelligence” (6sense). Its marketing product is Revenue Marketing.

  • Standout capabilities: matches anonymous website visitors to accounts; keyword-level intent, job changes and funding events; predictive in-market account and lead scores and where each account is in its buying journey; 6sense Advertising across “display, social, and connected TV”; AI Email Agents; AI agents that coordinate campaigns with tools such as Marketo, LinkedIn, Salesloft and Salesforce; reporting on contribution to pipeline and closed-won revenue (6sense Revenue Marketing).
  • Pricing: not published; the pricing page lists three Sales Intelligence packages and no marketing package (6sense pricing, checked 20 October 2026).
  • Limitation: Contextual Intelligence, which 6sense says will add people and role mapping and readiness tracking, is marked “Coming Soon” (6sense platform).
  • Choose it if: you want predictive in-market scores to decide which accounts see ads and emails.

AdRoll ABM (formerly RollWorks)

rollworks.com now redirects to AdRoll, which says: “In August 2025, RollWorks, our account-based marketing solution, was officially rebranded to AdRoll ABM” (AdRoll Buyer Insights). AdRoll is a NextRoll brand (AdRoll ABM).

  • Standout capabilities: surfaces unknown target accounts against your ideal customer profile; ICP fit scores pushed to Salesforce and HubSpot; intent from AdRoll’s own signals plus Bombora and G2 data; a Journey Prediction signal; real-time alerts by email, CRM or dashboard; ads on websites, apps, social media and streaming services, with Connected TV ads listed among AdRoll’s channels.
  • Pricing: Account-Based Advertising, Account-Based Marketing, and Account-Based Marketing + Advertising show “Request a Demo” and no prices; Account-Based Retargeting has “No fee to get started and pay only for media”. The FAQ describes dynamic pricing based on CPM (AdRoll pricing, checked 20 October 2026).
  • Limitation: of the four ABM packages, only Account-Based Retargeting can be started without a demo.
  • Choose it if: you want fit, intent and journey signals tied to the ad platform that spends the budget.

Demandbase

Demandbase describes its platform as “The pipeline engine for AI GTM” (Demandbase, modified 16 September 2026) and sells one account-based platform to sales and marketing together.

  • Standout capabilities: Demandbase Marketing builds dynamic target account lists from fit, engagement and buying signals, coordinates ads, web and sales touchpoints, and personalises web experiences by account behaviour and stage (Demandbase Marketing, modified 28 August 2026). Demandbase Ads targets accounts and buying groups across “display, video, CTV, social, and web” (Demandbase Ads, modified 9 October 2026). Mojo is billed as “the B2B marketing agent”.
  • Pricing: not published. A platform fee covers software and services, plus “a flat fee per user”; Advertising is offered “as a starting place” and Data can be used on its own (Demandbase pricing, modified 18 September 2026; checked 20 October 2026).
  • Limitation: its pricing page says “we don’t split Demandbase into separate solutions”, apart from the Advertising and Data options above.
  • Choose it if: sales and marketing want one account-based system, including ads and web personalisation, and will share its cost.

Account-based advertising and managed programmes

These vendors start from media: they buy ads, syndicate content or run the programme for you.

DemandScience (Terminus merged into it)

terminus.com now redirects to demandscience.com. DemandScience’s press release of 12 November 2024 says Terminus “has merged into DemandScience” and that the combined company will operate under the DemandScience brand (DemandScience). DemandScience says it helps B2B organisations “identify their most winnable accounts” (DemandScience, modified 9 September 2026).

  • Standout capabilities: its ABM page, “Account-Based Marketing Without the Platform Tax”, describes identifying accounts from first-party, buying, technographic and competitive signals; activating them across what it labels “8+ Channels”, including display and LinkedIn ads, opted-in content syndication, email, web personalisation and events; and measuring pipeline and revenue (DemandScience ABM, modified 22 July 2026).
  • Pricing: not published on the pages we opened (checked 20 October 2026).
  • Limitation: it sells ABM as execution managed by its Labs team, “Not by selling you software”, and describes its offer as “a managed alternative to 6sense”. It also lists Ionic, “The intelligence and orchestration layer”.
  • Choose it if: you want account-based programmes run for you rather than another platform to staff.

Madison Logic

Madison Logic describes itself as an account-based marketing platform with AI intent data (Madison Logic, modified 2 September 2026).

  • Standout capabilities: ABM Display, Connected TV, Audio and Social Advertising with LinkedIn Ads; ABM Content Syndication to buying groups at target accounts; ML Measurement for pipeline impact. ML Insights scores accounts and buying groups on likelihood to convert, from Madison Logic’s own engagement signals plus third-party intent through a Bombora partnership (ML Insights).
  • Pricing: not published; the site navigation has no pricing page and offers a demo request (checked 20 October 2026).
  • Limitation: the homepage names integrations only as “MAP, CRM, and LinkedIn”, so ask which systems are supported.
  • Choose it if: content syndication and paid media against your account list are the core of your ABM budget.

Metadata.io

Metadata’s homepage reads “Build and run B2B campaigns. In one product.” (Metadata), and its buyer’s guide calls it “a paid demand gen platform” with ABM features built in.

  • Standout capabilities: campaigns across 12 channels, including LinkedIn, Facebook, Instagram, Reddit, Google Ads, Microsoft Bing, ChatGPT ads, display and CTV; AI agents for strategy, creative and LinkedIn bidding; company-level ad signals and an Account Journey Timeline beside CRM pipeline. Its buyer’s guide adds “Visitor identification, account scoring, sales alerts, and account journey mapping” (Metadata buyer’s guide).
  • Pricing: not published; the buyer’s guide says “Scoped per team” and lists a two-month pilot (checked 20 October 2026).
  • Limitation: it says it “resolves B2B buyers across personal emails, cell phones, and mobile device IDs”, which your privacy review will need to cover.
  • Choose it if: paid social and search drive your pipeline and you want account views built from that spend.

Personalised pages for target accounts

Mutiny

Mutiny now calls itself “The sales assistant built for customer-facing work”, with account-based marketing as one of its listed use cases (Mutiny). Its ABM page covers assets sent to target accounts, not personalising your own website or buying ads.

  • Standout capabilities: 1:1 landing pages, 1:many campaigns and event invites; account briefs with news and stakeholder maps; analytics on who engaged with each asset you sent, rolled up across accounts and campaigns (Mutiny for ABM). Its homepage adds personalised decks, interactive landing pages and deal rooms that update with the deal.
  • Pricing: Free at $0 per month for up to 5 team members; Business at $50 per month with 50 credits a month (the option shown) and unlimited team members; Enterprise “Starting at $40,000/year” (Mutiny pricing, checked 20 October 2026).
  • Limitation: Salesforce Integration and SSO are listed only on Enterprise.
  • Choose it if: marketing wants reps to send on-brand, account-specific pages without a design queue.

ABM tools inside your marketing automation

If you already run Marketo or HubSpot, check what their ABM features cover before adding another contract.

Adobe Marketo Engage

Marketo Engage’s ABM capability is Target Account Management (TAM), grouped as Target, Engage and Measure (Adobe Experience League, updated 7 October 2026).

  • Standout capabilities: account discovery, lead-to-account matching and named account lists; account-based personalisation and account-specific workflows; account and list insights, an Account Engagement Score, and pipeline and revenue impact.
  • Pricing: not published. Growth, Select, Prime and Ultimate each show “Get pricing”; the comparison lists Target Account Management as included in Prime and Ultimate (Marketo Engage pricing, checked 20 October 2026).
  • Limitation: Adobe’s documentation says “TAM is available as an add-on to your Marketo subscription”, so check whether your package includes it.
  • Choose it if: Marketo runs your campaigns and you want account views without a second platform.

HubSpot Marketing Hub

HubSpot’s ABM tools come with Marketing Hub or Sales Hub at Professional or Enterprise (HubSpot Knowledge Base, updated 6 October 2026).

  • Standout capabilities: a target accounts home, recommended accounts, ABM properties (Buying role, Target account, Ideal customer profile tier), an ABM workflow template, LinkedIn company segment audiences for ads, an account overview, and an ABM dashboard and reports.
  • Pricing: published, but the plans and prices shown varied by region on 20 October 2026, so see HubSpot’s pricing page for current Professional and Enterprise figures.
  • Limitation: the account overview needs “an assigned Sales Hub Professional or Enterprise seat”.
  • Choose it if: your CRM and marketing already run on HubSpot and you want ABM in the same records.

How much do ABM platforms cost?

Mutiny and HubSpot publish prices; HubSpot’s varied by region on 20 October 2026, so check its pricing page directly. Six vendors quote through sales; AdRoll quotes its ABM packages by demo and charges only for media on retargeting. Mutiny’s first-year cost at its published prices:

Option

Published price

First year

Mutiny Business

$50 per month (50 credits a month)

$600

Mutiny Enterprise

From $40,000/year

$40,000

Mutiny’s plans buy asset building, not media. For quoted platforms, ask every vendor to price the same scope: target accounts, seats, ad channels, intent data and media budget.

How do you measure ABM for sales?

Report target accounts against non-target accounts on the same measures: engagement by account, how many roles at each account have engaged, accounts that moved forward (buying journey in 6sense, Journey Prediction in AdRoll ABM, Account Engagement Score in Marketo), and opportunities, pipeline and win rate. Each week, send sales a short list of accounts that moved, who engaged and what they read, through CRM fields or alerts sellers already use.

Privacy and data: questions to ask ABM vendors

Visitor identification, contact-level ad audiences, syndicated leads and identity resolution all process personal data. Madison Logic, for example, says its syndication uses an “AI-validated process” for data accuracy and GDPR compliance; we have not audited such claims. This is not legal advice: check each vendor’s compliance terms and your own legal requirements with privacy counsel. Ask in writing:

  • Where does each signal come from, and on what basis was it collected?
  • How does visitor identification work with your cookie consent setup?
  • For syndicated leads, what did each person agree to?
  • How do opt-outs and deletions reach ad audiences and exported records?

Which ABM platform fits which team?

Your situation

Start your shortlist with

One account-based platform for sales and marketing

Demandbase, 6sense

ABM tied to the ad platform that spends the budget

AdRoll ABM

Content syndication and paid media to an account list

Madison Logic

Paid social and search as the main pipeline source

Metadata.io

No team to run a platform

DemandScience

Account-specific pages for reps to send

Mutiny

Already on HubSpot or Marketo

HubSpot Marketing Hub, Adobe Marketo Engage

ABM tells sales which accounts to work and when; once an account engages, sellers need account-specific content to send. Revspire’s Content Hub keeps governed sales content in one place, keeps every version current and recommends content inside the CRM. To see how it works, book a Revspire demo.

Frequently asked questions

What is the best ABM platform?

It depends on who runs it. Teams wanting one platform for sales and marketing usually compare Demandbase and 6sense; teams wanting ABM tied to their ad spend can test AdRoll ABM; teams on HubSpot or Marketo should check those tools’ ABM features first. With no one to run a platform, consider DemandScience’s managed programmes.

What is the difference between ABM and sales enablement?

ABM decides which accounts to target and engages them through marketing channels. Sales enablement equips sellers with the content, playbooks and training to run the conversation once an account responds. They meet at the handoff: ABM signals tell sellers where to focus, and enablement supplies what they send.

What happened to Terminus?

DemandScience announced on 12 November 2024 that Terminus had merged into it and that the combined company would operate under the DemandScience brand. On 20 October 2026, terminus.com redirected to demandscience.com.

Is RollWorks still available?

Yes, under a new name. AdRoll says RollWorks was rebranded to AdRoll ABM in August 2025, and rollworks.com now redirects to AdRoll’s ABM page.

Does HubSpot have ABM tools?

Yes. HubSpot lists a target accounts home, buying role and ideal customer profile tier properties, LinkedIn company segments and an ABM dashboard with Marketing Hub or Sales Hub Professional or Enterprise.

Sources

All accessed 20 October 2026; dates shown where the page gives one. No hands-on testing or review ratings; capabilities and compliance statements are vendors’ own.

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