Apollo.io pricing in 2026: plans, credits, seats and costs

Yes, though not all on one page. Apollo.io's pricing page names four plans, Free, Basic, Professional and Custom, and explains billing and credits. The prices below come from Apollo's own plan guide, "Apollo Plan Details: What You're Really Paying For", written by The Apollo Team and dated 17 September 2026: "Free costs $0", "Basic runs $49/user/month billed annually" and "Professional is $79/user/month." The guide gives no billing basis for Professional, so confirm whether $79 is the annual or the monthly rate.

The guide also lists a tier the pricing page does not show: "Organization is $119/user/month with a 3-user minimum". The pricing page lists Custom instead, for "Teams needing custom volumes, SSO, advanced security, and dedicated support", and its price is not given in the plan guide. Apollo's March 2026 AI Assistant release and Vendr both still refer to an Org or Organization plan, so ask whether Organization is still sold, and at what price, before you compare it with a Custom quote.

Apollo's pricing page describes each plan by the seller it suits rather than with a full feature list. Professional is the first plan it ties to AI features and call recording, and Custom the plan it ties to SSO and API access:

The plan guide adds that Professional "adds workflow automation, AI research, and a dialer", and that the free tier lets smaller teams test "core search and enrichment" before upgrading. The pricing page says "API access is available on Custom plans". Neither page gave a full feature-by-plan grid in the text we read, so ask for one with your quote.

On its homepage, Apollo names its products as Apollo Data Access, Workspace, Apollo Anywhere and Builder Studio, with features including waterfall enrichment, deliverability, a Chrome extension, a Parallel Dialer, AI Assistant and Apollo MCP. The pricing page does not say which plan each of them needs.

Apollo's pricing page offers both. Monthly billing means "Pay month-to-month, cancel anytime. Higher effective per-month cost." Annual billing is paid upfront "at a discounted rate". The page does not state the size of the discount, and the plan guide labels only Basic's $49 as "billed annually".

Vendr, which says pricing is "structured per user per month", reports that monthly billing is available for Basic and Professional "at a premium (typically 20–30% higher than annual rates)" and that annual contracts are "typically required for Professional and Organization tiers". Those are Vendr's observations, not Apollo terms.

On seats, the only minimum in the Apollo pages we opened is the plan guide's 3-user minimum for Organization. Neither the pricing page nor the guide states a minimum for Basic or Professional, and Custom is sized to "custom volumes". Because every paid plan is priced per user, the bill grows with each seat you add.

"Apollo uses credits as the currency to perform activities throughout the platform," its pricing page says, and depending on the plan they unlock "emails, phone numbers, email warmup, domains & mailboxes, AI-researched data, and more". Credits are shared: "Credits are pooled across your entire team and granted upfront at the start of each billing cycle". They do not build up: "Credits reset at the start of each new billing cycle and do not roll over if unused."

Apollo's plan guide says "Each tier includes an annual credit allowance that scales with the plan", but neither it nor the pricing page text we read gives the number of credits in any plan. The guide does say what common actions cost:

Apollo's help-centre article Review Credit Usage in Apollo, updated 15 October 2026, lists the activities that draw on credits, from email and phone numbers to waterfall enrichment, job changes, AI research, email infrastructure, exports and the API. It says email and mobile data "use separate credit balances" and that "Calls that ring out, are busy, fail, or are canceled use zero credits."

Extra credits are bought in Apollo's settings and are "charged immediately when added", the pricing page says, and the plan guide adds that "Add-on credit packs renew automatically unless a team scales them back before the next cycle." Unused credits "expire at the end of each billing cycle and don't roll forward". None of the Apollo pages we opened gives the credits in a plan or a price per add-on credit, so there is no published basis for a cost per contact.

Apollo launched its AI Assistant on 4 March 2026, saying it "is embedded directly into core workflows and actually does the work" and "supports a human-in-the-loop approach". The release names three capabilities, Natural Language Workflow Execution, Full-Funnel Support and Business-specific Outputs, and calls the result "the first fully agentic GTM operating system designed to replace legacy sales tools", which is Apollo's own claim.

On price, the release says "AI Assistant is currently free as an introductory offer on Basic, Pro, and Org plans" and "Free plans include up to 5 chats." An introductory offer can end, so ask whether and how AI Assistant use will be charged at renewal. AI research jobs draw on credits at "1 credit per record/column combo", and the plan guide places AI research, workflow automation and a dialer in Professional.

Credits buy access to Apollo's database, so coverage is part of what you pay for. Apollo.io says on its homepage that it has "240M+ contacts and 30M+ accounts with trusted B2B data", and it invites visitors to "Join over 600,000 companies using Apollo". Its August 2023 funding release cited "verified contact data for over 270 million B2B contacts", a different figure from today's homepage. Neither number tells you how well Apollo covers your territory, so test a sample of your own target accounts during a trial.

On compliance, the homepage says Apollo has "Enterprise-grade security and certifications, including SOC 2 Type II and ISO 27001", and that its "Agents are designed to help keep your prospecting compliant, with built-in support for consent and opt-out rules". Those are Apollo's statements; whether your own use of the data is lawful is a question for your privacy counsel.

Apollo is venture-backed. In a release dated 29 August 2023, Apollo.io said it had "raised $100M in Series D funding led by Bain Capital Ventures (BCV)", with Sequoia Capital, Tribe Capital and Nexus Venture Partners participating, at a valuation of $1.6 billion, bringing its total funding to about $250 million. We could not open Apollo's newsroom on 21 October 2026, so later funding or acquisitions are not covered here.

Vendr reports a median Apollo.io contract of $19,000 a year from 101 purchases (last updated February 2026), with a low of $4,284 and a high of $45,000. The page header shows 87 deals handled rather than 101 and does not explain the gap, so treat the figures as directional. They are Vendr estimates from purchase data, not Apollo prices.

Vendr says "Apollo's pricing is based on a freemium model with tiered subscriptions" and that "mobile credits (phone number access) are capped per user per year". It adds that going over the annual cap brings overage charges of "typically $0.50–$1.00 per additional credit". Apollo's own pages describe add-on credit packs but give no per-credit price, so treat Vendr's range as an estimate and ask Apollo for the add-on price in writing.

To compare Apollo.io with ZoomInfo on data, workflow and pricing model, see our Apollo.io vs ZoomInfo comparison and our ZoomInfo pricing guide.

Apollo's pricing page and plan guide name the inputs to the bill; the contract terms are Vendr's observations, not Apollo terms:

• Plan. Basic, Professional and Organization are priced per user per month in Apollo's plan guide, and the pricing page offers Custom for teams needing "custom volumes", SSO and dedicated support.
• Seats. Prices are per user, so the bill grows with headcount; the plan guide gives Organization a 3-user minimum.
• Billing term. Monthly billing has a "Higher effective per-month cost", and annual billing is paid upfront at a discount Apollo does not size. Vendr says monthly billing typically runs 20–30% above annual rates.
• Credits. Each plan's allowance is pooled across the team and resets every billing cycle, so unused credits are lost; add-on packs are charged when added and renew automatically.
• Credit-heavy actions. A mobile number reveal costs "Several credits per contact" and waterfall enrichment "Multiple credits per record", against up to 1 credit for a verified email, so a phone-led team uses credits faster.
• AI Assistant. Free as an introductory offer on Basic, Pro and Org plans, with up to 5 chats on free plans; ask how it will be priced when the offer ends.
• Renewals. Vendr says Apollo contracts typically auto-renew with 60 to 90 day notice periods and often include annual price increases of typically 5–10%.

• What does each plan cost on monthly and on annual billing, and is Professional's $79 per user per month the annual or the monthly rate?
• Is the Organization plan ($119 per user per month with a 3-user minimum in Apollo's September 2026 guide) still sold, or has Custom replaced it, and what does Custom cost?
• How many credits of each type does your plan include, for each user or for the team, and per month or per year?
• What does an add-on credit pack cost, and can you scale it back before it renews automatically?
• Will AI Assistant stay free on your plan after the introductory offer, and do AI research jobs have their own limits?
• Does an annual contract auto-renew, what notice period applies, and will Apollo cap any price increase at renewal?

• Apollo.io vs ZoomInfoTwo B2B data platforms compared on coverage, workflow and pricing
• ZoomInfo pricingPackages, licences and export credits for ZoomInfo
• Best sales intelligence toolsSales intelligence and data tools compared for 2026
• Outreach pricingPlans and costs for a dedicated sales engagement platform
• Revspire alternativesRevspire compared with 15 enablement and sales room tools
• Revspire pricingPer-module pricing with unlimited user licenses

All 8 sources were opened and checked by 2026-10-21. Vendor statements are paraphrased; figures belong to the source that published them.

1. Apollo.io. Apollo.io pricing. Checked 2026-10-21.
2. Apollo.io. Apollo plan details: what you're really paying for. 2026-09-17; checked 2026-10-21.
3. Apollo.io Knowledge Base. Review credit usage in Apollo. Updated 2026-10-15; checked 2026-10-21.
4. Apollo.io. Apollo launches AI Assistant, powering end-to-end agentic workflows in the first AI-native all-in-one GTM platform. 2026-03-04.
5. Apollo.io. Apollo.io homepage (Grow revenue with one connected GTM system). Checked 2026-10-21.
6. Apollo.io via PR Newswire (CMSWire). Apollo.io secures $100 million Series D at $1.6B valuation to make world-class go-to-market accessible to all. 2023-08-29.
7. Vendr. Apollo.io software pricing. Last updated February 2026; checked 2026-10-21.
8. Revspire. Revspire pricing (per module, unlimited user licenses). Checked 2026-10-15.

Last updated: 2026-10-21