What does sales software cost in 2026?
Sales software pricing in 2026 runs on annual contracts: the median of Vendr medians for 23 tools is $30,740 a year. Navattic is lowest at $8,500 and Demandbase highest at $68,591, across 7,758 purchases, most last updated in February 2026.
The table lists every tool for which Vendr, a software purchasing marketplace, publishes a median annual contract value with both a purchase count and a last-updated date. The last column links to our full pricing guide for each tool.
| Tool | Category | Median a year (USD) | Range a year (USD) | Purchases | Vendr last updated | Pricing guide |
|---|---|---|---|---|---|---|
| Demandbase | ABM and intent data | $68,591 | $24,000 to $164,037 | 187 | February 2026 | Demandbase pricing |
| 6sense | ABM and intent data | $62,220 | $11,234 to $176,511 | 386 | February 2026 | 6sense pricing |
| Highspot | Sales enablement and readiness | $60,005 | $16,163 to $177,366 | 351 | February 2026 | Highspot pricing |
| Gong | Conversation and revenue intelligence | $55,430 | $11,502 to $203,598 | 1,146 | March 2026 | Gong pricing |
| Gainsight | Customer success | $49,500 | $13,525 to $182,022 | 379 | February 2026 | Gainsight pricing |
| Outreach | Sales engagement | $45,600 | $8,660 to $215,400 | 919 | February 2026 | Outreach pricing |
| Mindtickle | Sales enablement and readiness | $44,356 | $11,157 to $138,726 | 65 | February 2026 | Mindtickle pricing |
| CaptivateIQ | Sales compensation | $37,522 | $12,074 to $100,327 | 310 | February 2026 | CaptivateIQ pricing |
| Showpad | Sales enablement and readiness | $34,875 | $13,690 to $129,240 | 50 | February 2026 | Showpad pricing |
| ZoomInfo | Sales data and intelligence | $33,500 | $7,240 to $156,042 | 1,577 | February 2026 | ZoomInfo pricing |
| Seismic | Sales enablement and readiness | $31,950 | $8,993 to $179,008 | 415 | February 2026 | Seismic pricing |
| Salesloft | Sales engagement | $30,740 | $5,152 to $146,494 | 710 | February 2026 | Salesloft pricing |
| Nooks | Sales dialers | $30,105 | $7,674 to $150,897 | 59 | February 2026 | Nooks pricing |
| Klue | Competitive intelligence | $30,000 | $16,000 to $60,000 | 106 | February 2026 | Klue pricing |
| Crayon | Competitive intelligence | $30,000 | $12,700 to $46,000 | 93 | February 2026 | Crayon pricing |
| Loopio | RFP response | $24,318 | $11,770 to $59,147 | 269 | April 2026 | Loopio pricing |
| Orum | Sales dialers | $21,600 | $5,400 to $90,000 | 91 | February 2026 | Orum pricing |
| WorkRamp | Sales enablement and readiness | $19,300 | $4,990 to $69,154 | 185 | February 2026 | WorkRamp pricing |
| Apollo.io | Sales data and intelligence | $19,000 | $4,284 to $45,000 | 101 | February 2026 | Apollo.io pricing |
| Spekit | Sales enablement and readiness | $16,308 | $8,749 to $60,227 | 36 | February 2026 | Spekit pricing |
| PandaDoc | Proposals and documents | $14,868 | $3,662 to $37,580 | 91 | February 2026 | PandaDoc pricing |
| Responsive | RFP response | $14,750 | $5,518 to $40,303 | 133 | February 2026 | Responsive pricing |
| Navattic | Interactive demos | $8,500 | $5,000 to $18,000 | 99 | February 2026 | Navattic pricing |
Four tools have medians above $50,000 a year: Demandbase, 6sense, Highspot and Gong. Ranges are wide: Salesloft's runs from $5,152 to $146,494, so a team's size and modules matter more than the median.
Which categories of sales software cost the most?
ABM and intent data is the most expensive category in the index, at a $65,406 median across Demandbase and 6sense. Interactive demos and proposal tools are the least expensive, represented by Navattic and PandaDoc.
| Category | Tools in the index | Category median a year (USD) | Purchases |
|---|---|---|---|
| ABM and intent data | Demandbase, 6sense | $65,406 | 573 |
| Conversation and revenue intelligence | Gong | $55,430 | 1,146 |
| Customer success | Gainsight | $49,500 | 379 |
| Sales engagement | Outreach, Salesloft | $38,170 | 1,629 |
| Sales compensation | CaptivateIQ | $37,522 | 310 |
| Sales enablement and readiness | Highspot, Mindtickle, Showpad, Seismic, WorkRamp, Spekit | $33,413 | 1,102 |
| Competitive intelligence | Klue, Crayon | $30,000 | 199 |
| Sales data and intelligence | ZoomInfo, Apollo.io | $26,250 | 1,678 |
| Sales dialers | Nooks, Orum | $25,853 | 150 |
| RFP response | Loopio, Responsive | $19,534 | 402 |
| Proposals and documents | PandaDoc | $14,868 | 91 |
| Interactive demos | Navattic | $8,500 | 99 |
Sales enablement and readiness, the largest group with six tools, has a $33,413 median. See sales enablement software pricing for the 18 vendors in that category, including those without a dated median.
How is the index built?
- One source. Every figure is a Vendr median annual contract value, with the range, purchase count and last-updated date shown on the Vendr page.
- Dated figures only. A tool enters only when Vendr shows both a purchase count and a date. Tools whose Vendr page lacks either are left out, as in our individual guides.
- Whole contracts. Medians cover whatever buyers purchased, including add-ons, other modules and multi-year deals, so they are not list prices for one product.
- No Revspire figure. Revspire publishes the index and is not in it; its own pricing is stated separately below.
How can I cite this index?
Cite it as: Revspire, "Sales Software Pricing Index 2026", revspire.io/compare/sales-software-pricing-index, with the date you read it. Each figure links to its Vendr page in the sources below, and the tool links lead to the guide that explains what the contract usually includes.
Frequently asked questions
How much does sales software cost a year?
Across the 23 tools in this index, the median of Vendr's median annual contracts is $30,740, from 7,758 purchases. Medians run from $8,500 (Navattic) to $68,591 (Demandbase), and individual contracts range much wider.
What is the most expensive type of sales software?
ABM and intent data, with a $65,406 category median across Demandbase and 6sense. Conversation intelligence follows, with Gong at $55,430, then customer success with Gainsight at $49,500.
Where do these numbers come from?
From Vendr, a software purchasing marketplace that publishes median contract values from its own transactions. We use a figure only when Vendr shows a purchase count and a date.
How often is the index updated?
It updates whenever one of our pricing guides records a newer dated Vendr figure, because both read the same data.
Sources
All 24 sources were opened and checked by 2026-11-11. Vendor statements are paraphrased; figures belong to the source that published them.
- Vendr. Demandbase pricing on the Vendr marketplace. Last updated February 2026; checked 2026-10-21.
- Vendr. 6sense pricing on the Vendr marketplace. Last updated February 2026; checked 2026-10-21.
- Vendr. Highspot software pricing. Last updated February 2026; checked 2026-10-21.
- Vendr. Gong software pricing. Last updated March 2026; checked 2026-10-27.
- Vendr. Gainsight software pricing and plans 2026. Last updated February 2026; checked 2026-10-21.
- Vendr. Outreach software pricing. Last updated February 2026; checked 2026-10-20.
- Vendr. Mindtickle software pricing. Last updated February 2026; checked 2026-10-21.
- Vendr. CaptivateIQ software pricing and plans. Last updated February 2026; checked 2026-10-21.
- Vendr. Showpad software pricing. Last updated February 2026; checked 2026-10-21.
- Vendr. ZoomInfo software pricing and plans 2026. Last updated February 2026; checked 2026-10-21.
- Vendr. Seismic software pricing. Last updated February 2026; checked 2026-10-27.
- Vendr. Salesloft software pricing. Last updated February 2026; checked 2026-10-20.
- Vendr. Nooks software pricing and plans (Vendr Marketplace). Last updated February 2026; checked 2026-10-21.
- Vendr. Klue pricing on the Vendr marketplace. Last updated February 2026; checked 2026-10-21.
- Vendr. Crayon pricing on the Vendr marketplace. Last updated February 2026; checked 2026-10-21.
- Vendr. Loopio software pricing. Last updated April 2026; checked 2026-10-20.
- Vendr. Orum software pricing and plans (Vendr Marketplace). Last updated February 2026; checked 2026-10-21.
- Vendr. WorkRamp software pricing. Last updated February 2026; checked 2026-10-19.
- Vendr. Apollo.io software pricing. Last updated February 2026; checked 2026-10-21.
- Vendr. Spekit software pricing. Last updated February 2026; checked 2026-10-19.
- Vendr. PandaDoc software pricing. Last updated February 2026; checked 2026-10-21.
- Vendr. Responsive software pricing and plans 2026. Last updated February 2026; checked 2026-10-20.
- Vendr. Navattic software pricing and plans (Vendr Marketplace). Last updated February 2026; checked 2026-10-21.
- Revspire. Revspire pricing (per module, unlimited user licenses). Checked 2026-10-15.
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