Trumpet or Dock: which should you choose?
Trumpet vs Dock is a choice between two sales room tools that both publish prices and offer free plans. Choose Trumpet for per-user plans built around branded Pods and deal coaching. Choose Dock for team-based pricing that adds courses, playbooks and AI role play.
Choose Trumpet if…
- You want to pay per seller: Pro is $45 per user per month for up to 5 users, and Scale ($100) has no user cap.
- You want AI deal coaching inside the room: Coach Casey scores deal health and flags stall risk and stakeholder gaps from the Scale plan.
- Your CRM is Microsoft Dynamics, Pipedrive, Close or ActiveCampaign, which Trumpet's integrations page lists alongside Salesforce and HubSpot.
- Your security review asks for ISO 27001 as well as SOC 2 Type II: Trumpet shows both badges, plus GDPR.
Choose Dock if…
- You want rep training in the same tool: Dock lists courses with quizzes and certificates, playbooks and voice AI role play.
- You prefer team plans to per-user pricing: Standard is $350 a month for 5 users and Premium $1,000 a month, billed annually, for 10.
- You want quotes signed inside the room: order forms with native e-signature are unlimited from the Standard plan.
- You want AI on every plan: Dock AI uses no credits (fair-use caps apply), and its beta MCP server is on all plans.
Trumpet vs Dock at a glance
| Trumpet | Dock | |
|---|---|---|
| Positioning | Describes itself as "the AI buyer-facing execution layer" for revenue teams, built around branded digital sales rooms called Pods (Trumpet). | Calls itself "the AI revenue enablement platform built for the way people buy today" (Dock); its pricing page still says "The collaboration layer for revenue teams". |
| Core modules | Pods (digital sales rooms) with mutual action plans, proposals and quotes, e-signature, forms and video; content management, templates and analytics; buyer signals, AI org charts, Nerve Centre and Accounts View. | Sales Deal Rooms, Customer Onboarding and Client Portal workspaces with mutual action plans; Sales Order Forms with native e-signature; Content Management; Slides; Playbooks; Learning Management (courses); AI Roleplay. |
| AI and agents | Copilot agents, Canvas vibe coding, MCP Client and buyer-facing AskAI on Elite; Coach Casey deal coach and AI content tools from Scale; an MCP server for Claude and ChatGPT (Trumpet AI). | Dock AI, included on every plan, drafts rooms, playbooks, courses and order forms; also AI Agent Builder, Buyer AI Chat, voice AI Roleplay and a beta MCP server for Claude, ChatGPT and Gemini. |
| Pricing model | Free (10 Pods); Pro $45 (up to 5 users), Scale $100, Elite $160 per user per month, or $450, $1,000, $1,600 per user a year billed annually (pricing page). | Charges only for internal users: Free; Standard $350 per month (5 users); Premium $1,000 per month billed annually (10 users); Enterprise custom (25+ users); extra seats $50 per month (pricing). |
| Third-party price data | No dated benchmark with a stated sample size found. | No dated benchmark with a stated sample size found. |
| Analyst recognition | No analyst evaluation found on the vendor's site; Trumpet cites G2 report rankings instead (newsroom). | No analyst evaluation found on the vendor's site. |
| Company status | Venture-backed and London-based; founded 2021; $6.35m seed round led by AlbionVC in August 2024 (AlbionVC); no later round or acquisition found as of October 2026. | Dock Labs founded 2021 by CEO Alex Kracov; $6.5m raised: $3m seed (May 2022), $3.5m from Craft Ventures (June 2023) (Dock); no later round or M&A found by October 2026. |
| Best for | Sales and success teams that want branded Pods with deal coaching, priced per user and starting free. | Small and mid-size teams that want rooms, order forms, content and rep training in one tool on 5- or 10-user plans. |
What is the difference between Trumpet and Dock?
Both start from a buyer-facing room with a mutual action plan, and both publish prices. Trumpet calls its rooms Pods and describes itself as "the AI buyer-facing execution layer" for revenue teams (Trumpet). A Pod is a branded workspace that stays live, with real-time alerts when buyers engage and engagement scoring (Trumpet). Its AI and account features stay close to the deal: Coach Casey for deal health, AI org charts, and Accounts View (8 October 2026), which groups every Pod for one CRM company and adds Customer Pods with statuses from onboarding to renewal (Trumpet).
Dock has widened from rooms into enablement. Its homepage now calls it "the AI revenue enablement platform built for the way people buy today" (Dock), a shift it announced in October 2025 (Dock). In 2026 it shipped Playbooks in January, Courses in March, Slides in May, and SCORM import and certifications in July (Dock). Its sales rooms add Buyer AI Chat grounded in room content and alerts when a new stakeholder joins (Dock), and sit beside onboarding workspaces, client portals, order forms with native e-signature, a content library, courses and voice AI Roleplay. Trumpet's product pages list no courses, certifications or role-play practice.
The mutual action plans are close. In both, steps carry owners, due dates and automated reminders, and buyers can mark steps complete without logging in (Trumpet added this in a relaunch on 12 February 2026). Trumpet adds a calendar view and a handoff from account executive to customer success (Trumpet); Dock adds a Kanban view, buyer comments and file uploads, and internal-only tasks (Dock).
Both are venture-backed startups founded in 2021. Trumpet raised a $6.35m seed round led by AlbionVC in August 2024 (AlbionVC). Dock has raised $6.5m: a $3m seed led by Altman Capital in May 2022 and $3.5m from Craft Ventures in June 2023 (Dock). We found no later round, acquisition or merger for either as of October 2026.
How does Trumpet pricing compare to Dock pricing?
Both publish prices, but they charge in different units. Trumpet charges per user: Pro is $45 per user per month for up to 5 users, Scale $100 and Elite $160, or $450, $1,000 and $1,600 per user a year billed annually (Trumpet pricing). Dock charges per team and only for internal users, so buyers, clients and partners join free: Standard is $350 a month with 5 users, Premium $1,000 a month billed annually with 10 users, extra seats on either are $50 a month, and Enterprise is a custom annual contract for 25+ users (Dock pricing). Dock does not say whether Standard is billed monthly or annually.
At list price, before any discount, five users cost $225 a month on Trumpet Pro or $500 on Scale, against $350 on Dock Standard. Ten users cost $1,000 a month on Trumpet Scale ($10,000 a year billed annually), against $600 a month on Dock Standard with five extra seats or $12,000 a year on Premium. The tiers are not equivalent. Both put Salesforce and HubSpot on their first paid tier. Trumpet starts proposals, e-signature, AI content tools and the Gong, DocuSign and PandaDoc integrations at Scale. Dock puts unlimited order forms on Standard and starts Google Drive and SharePoint sync and logo removal at Premium. We found no dated third-party price benchmark with a stated sample size for either vendor.
Both Free plans stop at 10 rooms. Trumpet's is "free forever" with 10 Pods, unlimited users, mutual action plans and basic analytics, and existing Pods stay live at the limit. Dock's allows 10 workspaces, 25 content assets, 1 presentation, 1 playbook, 1 course, 1 order form and limited AI. Dock's own pages differ on two points: its help article dated 18 June 2026 lists unlimited users and 5 linked Salesforce or HubSpot accounts, while its pricing table, checked on 16 October 2026, shows users and both CRM integrations as not included on Free. Trumpet's Free card lists "Scale Plan features (10 Pod limit)" and integrations, while the same page says every integration starts at Scale. Ask either vendor to confirm in writing before you plan around CRM sync on a free plan.
How do Trumpet and Dock compare on AI and role play?
Trumpet tiers its AI by plan. Coach Casey, launched on 2 October 2025, gives red, amber and green deal health, stall-risk detection and stakeholder-coverage gaps, and comes with Scale (Trumpet). Copilot, with a read-only Ask Mode and an Agent Mode that builds and edits Pods, launched on Elite on 23 July 2026 alongside Canvas, a vibe-coding widget builder, and an MCP Client (Trumpet). Trumpet's MCP server, announced on 14 July 2026, lets Claude, ChatGPT, Glean and Gong build Pods from templates and pull engagement and deal-health data (Trumpet).
Dock includes Dock AI on every plan with no credits or tokens, subject to fair-use caps (Free is limited), and says it does not use customer data to train AI models (Dock AI). Since 13 October 2026 it can create workspaces, playbooks, courses and order forms, and edit workspaces and playbooks, from sources such as websites, call transcripts and files (Dock). Its MCP server has been live in beta on all plans since 18 June 2026 and works with Claude, ChatGPT, Gemini and Copilot (Dock).
Only Dock lists AI role play. Reps practise by voice with an AI buyer on a video call and are scored against scorecards the team writes, with built-in MEDDIC, MEDDPICC, SPIN, Challenger, Gap Selling and Command of the Message scorecards; the page does not say which plans include it (Dock). Coach Casey also draws on MEDDICC and Challenger, but to assess deals rather than to train reps. Neither lists a call recorder of its own on its product pages: both take call data from tools such as Gong and Zoom.
Do Trumpet and Dock integrate with Salesforce, HubSpot and Gong?
Both do, at different tiers. Trumpet's pricing FAQ puts two-way Salesforce and HubSpot sync on Pro, with Gong, Slack, DocuSign and PandaDoc "higher up the plans" (Trumpet pricing). Its integrations page lists 55+ integrations (the pricing page says 40+), including Microsoft Dynamics, Pipedrive, Close and ActiveCampaign as CRMs, Gong, Modjo and Zoom for calls, and Salesloft, Outreach, Slack and Microsoft Teams (Trumpet integrations). Trumpet also lists itself as a Gong Official Partner.
Dock's Salesforce and HubSpot integrations start on Standard. Salesforce sync is two-way: views, downloads, link clicks and action plan events land as Salesforce Tasks, and signed order forms create Opportunity Line Items with the PDF on the record. Premium adds custom field mapping, and Enterprise adds rules that create workspaces from matching opportunities (Dock). Its integrations page lists Gong, Zoom, Microsoft Teams, Chorus, Fathom, Avoma and Loom, plus Slack, Google Drive, SharePoint, Notion and Confluence, and no CRM beyond Salesforce and HubSpot (Dock integrations). The Dock API is Enterprise-only. Neither vendor lists the other as an integration.
On security, Trumpet shows SOC 2 Type II, ISO 27001 and GDPR badges and keeps SSO and SCIM for Elite. Dock states GDPR compliance and SOC 2 Type II with annual penetration tests, and its security page does not mention ISO 27001 (Dock security); it offers Google and Microsoft sign-in on every plan and keeps Okta and Azure SSO and SCIM for Enterprise. Both host their trust centres on Vanta.
Frequently asked questions
Is Trumpet or Dock cheaper?
It depends on team size and tier. At list price, five users cost $225 a month on Trumpet Pro against $350 on Dock Standard. Ten users cost $10,000 a year on Trumpet Scale billed annually, against $12,000 on Dock Premium or $600 a month on Dock Standard with extra seats. The tiers include different features, so compare like for like.
Do Trumpet and Dock have free plans?
Yes, and both stop at 10 rooms. Trumpet's Free plan is free forever with 10 Pods and unlimited users. Dock's includes 10 workspaces, 25 content assets and one each of presentations, playbooks, courses and order forms; its help article (18 June 2026) lists unlimited users and 5 linked CRM accounts, while its pricing table (checked 16 October 2026) shows users and CRM as not included.
Does Trumpet or Dock offer AI role play?
Dock lists voice AI Roleplay scored against team scorecards, plus courses with quizzes and certificates, but does not say which plans include role play. Trumpet's product pages list no role play or rep training; its Coach Casey assesses deal health and buyer engagement.
Which is better, Trumpet or Dock?
Neither is better for every team. Trumpet suits teams that want branded Pods, deal coaching and per-user plans they can start free. Dock suits teams that want rooms, order forms, content and rep training together on 5- or 10-user team plans.
What are the alternatives to Trumpet and Dock?
Enterprise enablement suites such as Highspot, Mindtickle and Allego offer digital sales rooms alongside content and training, but do not publish their rates. Revspire combines rooms with governed content, AI playbooks and AI role-play coaching and prices by module with unlimited user licenses; see Revspire vs Trumpet and Revspire vs Dock.
Sources
All 36 sources were opened and checked on 2026-10-17. Vendor statements are paraphrased; figures belong to the source that published them.
- Trumpet. Trumpet homepage. Checked 2026-10-16.
- Trumpet. Trumpet pricing page (Free, Pro, Scale and Elite plans). Checked 2026-10-16.
- Trumpet. Trumpet AI suite. Checked 2026-10-16.
- Trumpet. Trumpet HQ newsroom. Checked 2026-10-16.
- Dock. Dock MCP. Checked 2026-10-16.
- Trumpet. Trumpet digital sales room (Pods). Checked 2026-10-16.
- Trumpet. Trumpet mutual action plans. Checked 2026-10-16.
- Trumpet. Introducing Mutual Action Plans inside trumpet Pods. 2026-02-12.
- Trumpet. Trumpet integrations. Checked 2026-10-16.
- Trumpet. Trumpet launches AI deal and engagement coach Casey. 2025-10-02.
- Trumpet. Trumpet launches AI agents, vibe coding & MCP Client. 2026-07-23.
- Trumpet. Introducing trumpet MCP. 2026-07-14.
- Trumpet. Introducing Accounts View: one home for every customer relationship. 2026-10-08.
- AlbionVC. Trumpet raises $6.35m funding to empower revenue teams with bespoke digital sales rooms. 2024-08-16.
- Dock. Dock homepage (AI Revenue Enablement that Sellers & Buyers Love). Checked 2026-10-16.
- Dock. Dock pricing and packages. Checked 2026-10-16.
- Dock Help Center. How Dock's free plan works. Dated 2026-06-18; checked 2026-10-16.
- Dock. Sales rooms (Close deals faster with sales rooms). Checked 2026-10-16.
- Dock. Mutual action plans. Checked 2026-10-16.
- Dock. Sales order forms. Checked 2026-10-16.
- Dock. Learning management (courses). Checked 2026-10-16.
- Dock. AI Roleplay. Checked 2026-10-16.
- Dock. Dock AI. Checked 2026-10-16.
- Dock. New in Dock: MCP for Claude, ChatGPT & Gemini. 2026-06-18.
- Dock. New in Dock: Create sales rooms, playbooks, and courses with AI. 2026-10-13.
- Dock. Why we're building the revenue enablement platform for the AI era. 2025-10-14.
- Dock. Dock product updates. Checked 2026-10-16.
- Dock. Dock integrations. Checked 2026-10-16.
- Dock. Salesforce integration. Checked 2026-10-16.
- Dock. Dock security. Checked 2026-10-16.
- Dock. Dock raises $3m to streamline the B2B buyer and customer experience. 2022-05-02.
- Dock. Craft Ventures fundraising announcement. 2023-06-07.
- Highspot. Highspot digital sales rooms. Checked 2026-10-15.
- Mindtickle. Mindtickle digital sales rooms. Checked 2026-10-15.
- Allego. Allego pricing page. Modified 2026-06-07; checked 2026-10-15.
- Revspire. Revspire pricing (per module, unlimited user licenses). Checked 2026-10-15.
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