Highspot or Showpad: which should you choose?
Highspot vs Showpad comes down to your sales motion; both are quote-based. Choose Highspot, now part of Seismic, for sales plays, AI deal agents and coaching. Choose Showpad, combined with Bigtincan since 2025, for field sales: offline mobile access, 3D and AR assets.
Choose Highspot if…
- Your sellers are mostly inside or hybrid, and you want plays and recommended content inside the CRM.
- You want deal and GTM agents, and an MCP Server that works in ChatGPT and Claude.
- You want coaching with meeting intelligence and AI feedback on calls (Best package).
- You need 100+ integrations, including Salesforce, Dynamics 365, Teams and Slack.
Choose Showpad if…
- Your reps sell in the field and need offline mobile access, which every Showpad plan includes.
- You present physical products and want 3D and AR assets inside Shared Spaces.
- You sell in healthcare and medical devices, manufacturing, consumer goods or chemicals.
- You already use Brainshark or Bigtincan Hub, which now sit in the Showpad family.
Highspot vs Showpad at a glance
| Highspot | Showpad | |
|---|---|---|
| Positioning | Describes itself as an AI platform for revenue execution; now part of Seismic (Highspot). | Revenue effectiveness and enablement platform built for field sales (Showpad). |
| Core modules | Content management, sales plays, training, AI role play, coaching, digital sales rooms, analytics and partner enablement. | Content library, pages and collections, training library and courses, Shared Spaces and analytics; Brainshark, Bigtincan Hub, Zunos and ClearSlide sit in the product family. |
| AI and agents | Highspot Agents, including Deal Agent and GTM Agent, plus custom agents and an MCP Server for ChatGPT and Claude. | Genie Assistant and Agents on every plan, Roleplay AI from Advanced, and Genie Agent Studio, a Field Seller Agent and a remote MCP server on Expert. |
| Pricing model | Quote-based Good, Better and Best packages, plus enterprise and partner options (pricing page). | Per-user licences in Professional, Advanced and Expert plans, each by quote (pricing page). |
| Third-party price data | Vendr median $60,005 a year; range $16,163 to $177,366; 351 purchases; February 2026. | Vendr median $34,875 a year; range $13,690 to $129,240; 50 purchases; February 2026. |
| Analyst recognition | Gartner Magic Quadrant Leader (2025); Forrester Wave Leader (Q3 2024) | Gartner Magic Quadrant Leader (2025, as was Bigtincan); Forrester Wave Leader (Q3 2024); IDC MarketScape Leader (2025, per Showpad) |
| Company status | Part of Seismic since the merger closed on 18 August 2026. | Owned by Vector Capital and combined with Bigtincan since 30 October 2025. |
| Best for | Inside and hybrid GTM teams that run plays, agents and coaching from one tool. | Field sales teams presenting physical or technical products, often offline. |
What changed at Highspot and Showpad in 2025 and 2026?
Both vendors have just consolidated. Seismic and Highspot signed a definitive merger agreement on 12 February 2026 and completed the merger on 18 August 2026. The company operates as Seismic under CEO Rob Tarkoff, and Highspot now appears as "Highspot by Seismic", part of Seismic (Seismic press release, Highspot blog).
Vector Capital completed its acquisition of Showpad on 30 October 2025 and combined it with Bigtincan, which it had bought in April 2025. The business runs under the Showpad brand with Apratim Purakayastha as CEO and serves more than 2,000 customers in 50 countries (Business Wire). Showpad's homepage now lists Brainshark, Bigtincan Hub, Zunos and ClearSlide as additional tools.
Either way, you are buying from a company that is integrating product lines, so ask which product your contract covers and how long it stays supported.
Highspot vs Showpad for buyer engagement and field sales
Highspot's digital sales rooms are in its entry package and include mutual action plans with milestones, real-time engagement analytics, and password, watermark, email-verification and domain controls. Its Deal Agent flags engagement signals, risks and champions.
Showpad's equivalent is Shared Spaces, on every plan, with 3D and AR asset hosting; Advanced adds templates and search AI, and Expert adds a Field Seller Agent (Showpad pricing). Both offer AI role play: Highspot inside training (Better) and for coaching (Best), and Showpad's Roleplay AI from its Advanced plan.
What does Showpad cost compared to Highspot?
Neither publishes prices, and both license per user by quote. Vendr reports a median Showpad contract of $34,875 a year (50 purchases, February 2026), while Vendr reports a median Highspot contract of $60,005 a year (351 purchases, February 2026). The Showpad figure rests on a much smaller sample, and the ranges overlap ($13,690 to $129,240 against $16,163 to $177,366). Compare quotes for the same seats, plan level and term; the Showpad pricing and Highspot pricing guides list what each tier adds.
Frequently asked questions
Is Showpad better than Highspot?
Neither is better in general. Showpad is built for field sales and physical-product industries; Highspot, now part of Seismic, centres on plays, AI agents and coaching for go-to-market teams. Both were Leaders in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms.
Do Highspot and Showpad both offer AI role play?
Yes. Highspot includes Role Play within training in its Better package and for coaching in Best. Showpad lists Roleplay AI, knowledge checks and certifications from its Advanced plan.
Which is cheaper, Showpad or Highspot?
On Vendr's February 2026 data, the median Showpad contract is $34,875 a year (50 purchases) and Highspot's is $60,005 (351 purchases). The ranges overlap and the Showpad sample is small.
Is Bigtincan part of Showpad now?
Yes. Vector Capital acquired Bigtincan in April 2025 and Showpad in October 2025 and combined them under the Showpad brand.
Sources
All 15 sources were opened and checked on 2026-10-15. Vendor statements are paraphrased; figures belong to the source that published them.
- Seismic. Seismic and Highspot agree to merge (press release). 2026-02-12.
- Highspot. Seismic completes Highspot merger. 2026-08-18.
- Business Wire. Vector Capital completes acquisition of Showpad. 2025-10-30.
- Showpad. Showpad homepage. Checked 2026-10-15.
- Showpad. Showpad pricing page. Checked 2026-10-15.
- Highspot. Highspot homepage. Checked 2026-10-15.
- Highspot. Highspot AI agents. Checked 2026-10-15.
- Highspot. Highspot digital sales rooms. Checked 2026-10-15.
- Highspot. Highspot integrations. Checked 2026-10-15.
- Highspot. Highspot pricing page. Modified 2026-08-07; checked 2026-10-15.
- Vendr. Highspot software pricing. Last updated February 2026.
- Vendr. Showpad software pricing. Last updated February 2026.
- Gartner (via Spotlight AR). Magic Quadrant for Revenue Enablement Platforms 2025: Leaders. Report dated 2025-11-10.
- Highspot. Highspot named a Leader in the Forrester Wave: Revenue Enablement Platforms, Q3 2024. 2024-08-27.
- Showpad. Showpad named a Leader in the Forrester Wave: Revenue Enablement Platforms, Q3 2024. 2024-09-03.
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