Showpad or Showell: which should you choose?
Showpad vs Showell compares two field-sales platforms that both work offline. Choose Showpad for AI role play, agents and a broader suite, quoted per user. Choose Showell for a branded presenting app and a published price from $715 per workspace a month, users included.
Choose Showpad if…
- Your reps need to practise with AI: Roleplay AI, knowledge checks and certifications start on the Advanced plan.
- You want AI agents: Genie Agents come on every plan, with Genie Agent Studio, a Field Seller Agent and a remote MCP server on Expert.
- You want an analyst-evaluated vendor: Showpad was a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms.
- You already run Brainshark or Bigtincan Hub, which now sit in the Showpad product family.
Choose Showell if…
- You want a published starting price: Professional starts at $715 per workspace per month, users included, for 10 to 200 users.
- You sell through dealer networks or field teams in manufacturing or MedTech, the segments Showell builds its site around.
- You want your own branded app on web, iOS, Android, Windows and Mac, with offline presenting and unlimited sales rooms.
- You want EU data hosting: Showell hosts data in AWS data centres in the EU and is ISO/IEC 27001:2022 certified.
Showpad vs Showell at a glance
| Showpad | Showell | |
|---|---|---|
| Positioning | Revenue effectiveness and enablement platform built for field sales (Showpad). | Describes itself as "the only native field sales enablement platform on the market", for companies selling through field sales teams and dealer networks (Showell). |
| Core modules | Content library, pages and collections, training library and courses, Shared Spaces and analytics; Brainshark, Bigtincan Hub, Zunos and ClearSlide sit in the product family. | Content library, content personalisation, sales presentations, content sharing and tracking, sales content analytics, digital sales rooms, Smart Sales Tools and Flow Apps, a branded offline-capable app, and an LMS add-on. |
| AI and agents | Genie Assistant and Agents on every plan, Roleplay AI from Advanced, and Genie Agent Studio, a Field Seller Agent and a remote MCP server on Expert. | Showell AI answers questions and drafts comparisons, emails and summaries from the customer's own content, without training models on it; AI search and recommendations included. No AI role-play or agents described. |
| Pricing model | Per-user licences in Professional, Advanced and Expert plans, each by quote (pricing page). | Professional from $715 per workspace per month, users included (10 to 200 users); Enterprise (200+) by quote; 12-month minimum, auto-renewing; currency not named (pricing page). |
| Third-party price data | Vendr median $34,875 a year; range $13,690 to $129,240; 50 purchases; February 2026. | No dated benchmark with a stated sample size found. |
| Analyst recognition | Gartner Magic Quadrant Leader (2025, as was Bigtincan); Forrester Wave Leader (Q3 2024); IDC MarketScape Leader (2025, per Showpad) | No analyst evaluation found on the vendor's site. Its blog cites a review-based GetApp Sales Enablement Category Leaders 2022 badge (Showell). |
| Company status | Owned by Vector Capital and combined with Bigtincan since 30 October 2025. | Founded in 2012 by brothers Sami and Juha Suni; headquartered in Finland (Jyväskylä and Helsinki) with offices in London and Chicago (contact page); no merger or acquisition found. |
| Best for | Field and channel sales teams that want content, training, AI role play and agents in one suite. | Manufacturers and dealer networks that need a branded, offline-capable app for presenting content. |
What is the difference between Showpad and Showell?
Both are built for field sales. Showpad says its platform is "designed for the complex reality of field sales" and names healthcare and medical devices, manufacturing, consumer packaged goods, chemicals, technology and financial services among its industries (Showpad). Showell calls itself "the only native field sales enablement platform on the market", for companies that sell through field teams and dealer networks, and has manufacturing and MedTech pages (Showell).
The difference is scope. Showpad stacks content management, a training library, Roleplay AI, knowledge checks and certifications, buyer-facing Shared Spaces, analytics and its Genie AI layer across three plans (Showpad pricing), and its homepage lists Brainshark, Bigtincan Hub, Zunos and ClearSlide as additional tools. Showell centres on a content library, presentations, sharing and tracking, digital sales rooms and a branded app; courses and quizzes come in an LMS add-on with no published price (Showell pricing).
The companies differ in size and ownership. Vector Capital completed its acquisition of Showpad on 30 October 2025 and combined it with Bigtincan; the business reports more than 2,000 customers in 50 countries (Business Wire). Showell was founded in 2012 by brothers Sami and Juha Suni (Showell) and is headquartered in Finland, with offices in London and Chicago (Showell); the last funding we found was a EUR 1m round in 2019 (Cyprus Mail). We found no integration between the two products. Showell instead runs a Showpad-alternative page headed "100% European-Built and Owned".
On security, Showpad lists GDPR and SOC 2 compliance on every plan. Showell lists ISO/IEC 27001:2022 certification, GDPR and CCPA compliance and hosting in AWS data centres in the EU (Showell), and its pricing page lists a "SOC2 compliant cloud service" without saying whose SOC 2 report that is. Ask both vendors for their SOC 2 reports, and ask Showpad where your data would be hosted if residency matters.
Showpad vs Showell for offline selling, buyer rooms and dealers
Both work offline. Every Showpad plan includes mobile, offline and browser access, and Shared Spaces on the Professional plan host 3D and AR assets (Showpad pricing). Showell's branded app runs on the web, iPad and iPhone, Android, Windows and Mac, with offline browsing and presenting in the device apps (Showell), and its presentations can include interactive 3D and AR content. Its Smart Sales Tools, such as configurators, ROI calculators and forms, run offline and hold CRM-bound data on the device until it reconnects; tools that need live data cannot run offline. Showell does not build these tools itself but works with partners, and its Flow Apps add lead capture, product configuration and quote-to-order flows.
For buyer-facing pages, Showpad uses Shared Spaces: Advanced adds templates and Search AI, and Expert adds a Field Seller Agent and quick actions. Showell's Professional plan includes unlimited digital sales rooms with page- and slide-level view tracking, buyer messaging, video greetings, expiry dates and download controls. Mutual action plans are not listed on either pricing page, so ask both if you need them.
Both also sell to indirect channels. Showell's dealer enablement page covers permissions over who can access, present and share content, automatic content updates and dealer training, and quotes Kubota and Ponsse. Showpad's channel selling page targets VARs, system integrators, service providers and technology partners, routing content by partner type and region, with partner learning paths, assignable Roleplay AI scenarios and offline access on tablets, phones and laptops. Neither page publishes partner licence pricing.
Do Showpad and Showell offer AI role play and AI agents?
Showpad lists more AI features. Genie Assistant and Agents come on every plan; Advanced adds voice chat, deep research, Roleplay AI, knowledge checks and certifications; Expert adds Genie Agent Studio with custom agents, Authoring AI, AI CRM recommendations, a Field Seller Agent and a remote MCP server (Showpad pricing).
Showell AI answers questions and drafts product comparisons, emails and summaries from your own content, in the language of each market, and Showell says it does not use customer content for model training. AI search and recommendations are included, and Professional includes unlimited use. We found no AI role play, AI agents or MCP server on Showell's pages. Its LMS add-on covers learning paths, courses, quizzes and progress tracking, without role play or scoring.
So the choice depends on what reps need from AI. If practising pitches and objections with AI matters, Showpad lists it and Showell's product pages do not. If reps mainly need to find, present and share approved content, test both with your own library.
How does Showpad pricing compare to Showell pricing?
Showell publishes a starting price; Showpad does not. Showell's Professional plan starts at $715 per workspace per month, users included, for 10 to 200 users, with a branded app, unlimited storage, unlimited sales rooms and unlimited Showell AI. Enterprise (200+ users) is quoted (Showell pricing). Twelve months at the starting price comes to $8,580 before add-ons, but the page names no currency and no per-user rate; its price calculator estimates costs for up to 200 users. The LMS, the Salesforce, HubSpot and Dynamics integrations, CRM sync of shares and some SSO options are add-ons with no published price.
Showpad licenses per user through Professional, Advanced and Expert plans, each by quote, plus Empower, Learn and Collaborate add-on bundles (Showpad pricing). Vendr reports a median Showpad contract of $34,875 a year (50 purchases, February 2026), ranging $13,690 to $129,240; 50 is a small sample. We found no dated Showell benchmark with a sample size, and G2 lists Showell's plans as "Contact Us".
Of the two, only Showell publishes contract terms on its pricing page: a 12-month minimum, automatic renewal, at least 90 days' notice to cancel, no refunds for prepaid periods, and seats you can add at any time. For Showpad, Vendr says two- and three-year terms lower the annual cost and renewal escalators of about 3–5% are common. Showell's comparison page calls Showell more affordable than Showpad but shows no Showpad prices, so compare two quotes for the same users, features and term. The Showpad pricing guide lists what each Showpad plan adds.
Frequently asked questions
Is Showell cheaper than Showpad?
There is no like-for-like figure, because Showell publishes a starting price and Showpad does not. Showell's Professional plan starts at $715 per workspace per month, users included, for 10 to 200 users, before add-ons. Vendr reports a median Showpad contract of $34,875 a year (50 purchases, February 2026). Compare quotes for the same users, features and term.
Does Showell have AI role play like Showpad?
Not on the pages we checked on 16 October 2026. Showell AI answers questions and drafts comparisons, emails and summaries from your own content, and its LMS add-on offers courses and quizzes. Showpad lists Roleplay AI, knowledge checks and certifications from its Advanced plan.
Do Showpad and Showell work offline?
Yes. Every Showpad plan includes mobile, offline and browser access. Showell's iOS, Android, Windows and Mac apps support offline browsing and presenting, and its Smart Sales Tools run offline unless they need live data.
Who owns Showpad and Showell?
Vector Capital owns Showpad and combined it with Bigtincan in October 2025. Showell, headquartered in Finland, was founded in 2012 by Sami and Juha Suni; we found no acquisition, and the last reported funding was a EUR 1m round in 2019.
What are the main alternatives to Showpad and Showell?
Allego, Highspot, Mindtickle, SalesHood and Seismic were Leaders alongside Showpad in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms; Highspot has since merged with Seismic. Revspire, which prices by module with unlimited user licenses, compares itself with both vendors on its alternatives pages.
Sources
All 25 sources were opened and checked on 2026-10-17. Vendor statements are paraphrased; figures belong to the source that published them.
- Showpad. Showpad homepage. Checked 2026-10-15.
- Showpad. Showpad pricing page. Checked 2026-10-15.
- Showpad. Showpad for Channel Selling. Checked 2026-10-16.
- Business Wire. Vector Capital completes acquisition of Showpad. 2025-10-30.
- Vendr. Showpad software pricing. Last updated February 2026.
- Gartner (via Spotlight AR). Magic Quadrant for Revenue Enablement Platforms 2025: Leaders. Report dated 2025-11-10.
- Showpad. Showpad named a Leader in the Forrester Wave: Revenue Enablement Platforms, Q3 2024. 2024-09-03.
- Showell. Showell homepage (field sales enablement platform). Checked 2026-10-16.
- Showell. Showell pricing page and FAQ (Professional and Enterprise plans). Checked 2026-10-16.
- Showell. Showell sales app (web, mobile, Windows and Mac). Checked 2026-10-16.
- Showell. Showell sales presentations. Checked 2026-10-16.
- Showell. Showell Smart Sales Tools. Checked 2026-10-16.
- Showell. Showell Flow Apps (custom sales tools). Checked 2026-10-16.
- Showell. Showell digital sales room. Checked 2026-10-16.
- Showell. Showell dealer enablement use case. Checked 2026-10-16.
- Showell. Showell AI. Checked 2026-10-16.
- Showell. Showell learning management system. Checked 2026-10-16.
- Showell. Showell security and privacy. Checked 2026-10-16.
- Showell. About Showell. Checked 2026-10-16.
- Showell. Showell contact page (office addresses). Checked 2026-10-16.
- Cyprus Mail. Showell app offers helping hand to sales professionals. 2019-08-31.
- Showell. Showell Showpad-alternative landing page ("100% European-Built and Owned"). Checked 2026-10-16.
- Showell. Showell named a GetApp Sales Enablement Category Leader 2022. Published February 2023; checked 2026-10-16.
- G2. Showell pricing. Pricing information updated 2025-10-08; checked 2026-10-16.
- Revspire. Revspire pricing (per module, unlimited user licenses). Checked 2026-10-15.
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