Dock pricing in 2026: plans, seats, free plan and costs

Yes, for three of its four plans. Dock's pricing page is headed "Dock Pricing" and asks you to "Choose the package that's right for your company." It lists Free at "$0 forever" "For getting started", Standard at "$350 per month" "For growing teams", Premium at "$1,000 per month, billed annually" "For scaling revenue teams" and marked "Most popular", and Enterprise as a "Custom" "annual contract" "For large organizations" (checked 21 October 2026). Below the cards, "Compare plan features" opens a table that runs all four plans row by row, from seats and workspaces to single sign-on and implementation.

Two gaps are worth asking about. The page gives no billing basis for Standard: the card reads "$350 per month" with no monthly or annual label, while Premium is explicitly "billed annually" and Enterprise is an "annual contract". And it names no discount, no contract length, no renewal terms and no free trial of a paid plan; the only free route in is the Free plan itself, which the FAQ describes as a way to "explore the platform before committing to a paid subscription".

Dock sizes its plans by internal seats, then raises the content, learning, integration and governance limits at each step. Each paid plan includes what the plan below it has:

Three rows move with the content library: CMS assets run 25, 100, 250 and unlimited; slides are 1 on Free and unlimited on every paid plan; and Google Drive and SharePoint sync starts on Premium. Learning follows the same shape, with playbooks at 1, 5, unlimited and unlimited, while courses (LMS) stay at 1 on both Free and Standard and only become unlimited from Premium. So a content library of more than 250 assets, or a course catalogue of more than one, can decide the tier on its own.

A cluster of admin features sits on Enterprise alone: the API, Automations, Content Lifecycle, custom domains and emails, SCIM provisioning, Okta and Azure single sign-on, a dedicated CSM and "Managed" implementation, where Premium gets "Cohort" implementation instead. On the other side, the table marks the Chrome extension, Slack and Microsoft Teams, call recorders ("Gong, Chorus, Fathom…"), embeds ("Loom, PandaDoc, and more"), custom branding, Google and Microsoft single sign-on and MCP as included on all four plans, Free included. Premium is the first plan with webhooks, custom fields, CRM-integrated order forms and the right to remove the Dock logo.

Order forms are the one commercial feature that starts early: Free gets 1 and every paid plan unlimited, with native e-signature and signing order inside Dock, although Dock says it does not collect payments, which happen in the customer's own billing system (order forms). If quoting and signing is the main job rather than the room around it, compare PandaDoc pricing; if the job is tracked document sharing, see DocSend pricing.

Only internal people pay. Dock's pricing FAQ answers "Do my customers need to pay?" with "Dock only charges for internal team members" and "All external collaborators—including prospects, clients, and partners—have free access." Standard includes 5 internal users and Premium 10, additional seats on both are "$50/mo", and Enterprise starts at "25+" users with custom seat pricing.

That makes the internal head count the first number to get right, because seats and plan limits move together. Ten internal users on Standard cost $350 plus five seats at $50, or $600 a month, against $1,000 a month on Premium; the difference buys 250 CMS assets instead of 100, unlimited courses and playbooks, Google Drive and SharePoint sync, CRM-integrated order forms, webhooks, custom fields and logo removal rather than seats alone. Two groups do need a seat: playbooks hold internal sales plays and battlecards and viewing one needs a Dock seat, and internal learners need a seat for courses, while external learners take courses free.

Dock's free plan is "$0 forever", and its FAQ says it "lets you explore the platform before committing to a paid subscription." The comparison table gives it 10 workspaces, 25 CMS assets, 1 slide deck, 1 playbook, 1 course and 1 order form, "Limited" AI usage, MCP, the Chrome extension, Slack and Microsoft Teams, call recorders, embeds and custom branding, and marks Salesforce and HubSpot as not included.

Dock's own pages do not agree on two points. Its help article dated 18 June 2026 lists unlimited users and 5 linked Salesforce or HubSpot accounts on the free plan, while the pricing table, checked on 21 October 2026, shows "Users included" and both CRM integrations as not included. The same help article says the limits count archived items as well as active ones, so archiving a workspace does not free up one of the 10. If the free plan is your trial, get the user and CRM limits confirmed in writing before you build an evaluation around them.

Dock does not sell AI separately or meter it in credits. Its pricing FAQ says "Dock AI scales with every plan. You don't need to purchase credits, manage tokens, or monitor usage quotas." and that "Fair-use protections exist only to prevent abuse and ensure reliability." The comparison table still grades AI usage by tier: "Limited" on Free, "Standard" on Standard, "High" on Premium and "Custom" on Enterprise. MCP is marked included on all four plans.

The detail is in Dock's AI usage policy, dated 18 June 2026. It says "Dock AI is included in every plan" and "Limits scale with your plan and seat count", that AI Chat is "designed for unrestricted day-to-day use" while workspace generation is "more compute-intensive and subject to fair use thresholds", and that limits reset monthly on the billing anniversary. The line to note before you commit is that "Dock does not publish specific threshold values, as these are subject to change as the platform evolves": a team that hits one is told to contact support, and the policy says support can grant an AI usage review, with increases for legitimate usage granted within one business day. Dock AI also states that Dock does not use your data to train AI models.

Premium is the one plan with a yearly figure you can read straight off the page: $1,000 per month billed annually comes to $12,000 a year for 10 internal users, with extra seats at $50 a month on top. Standard shows "$350 per month" with no billing label, so a year costs $4,200 if that rate is charged every month; because the page does not say whether Standard is billed monthly or annually, confirm it before you budget. Enterprise is a custom annual contract from 25 users, so only Dock can price it.

We found no dated third-party benchmark with a stated sample size for Dock. Vendr has a page under the Dock name, but when we checked it on 21 October 2026 it listed seven products, among them a "Dock Certs" credentials line that is not part of the sales room product, and priced a "Dock: Build" product at $499 a month, which matches no plan on Dock's own page. It showed no purchase count and no update date, so there is nothing on it we would use to sanity-check a quote. Dock's own pricing page is the reference.

For a per-user comparison in the same category, see our Trumpet pricing guide, where Pro, Scale and Elite cost $45, $100 and $160 per user a month, and our Trumpet vs Dock head-to-head.

Dock's pricing page and comparison table name the inputs to the bill; it states no contract or renewal terms:

• Plan. Standard is "$350 per month" with 5 users, Premium "$1,000 per month, billed annually" with 10, and Enterprise a custom annual contract from "25+" users.
• Internal seats. Additional seats are "$50/mo" on Standard and Premium and "Custom" on Enterprise. Prospects, clients and partners are free.
• Content volume. CMS assets are capped at 25, 100 and 250 before Enterprise's unlimited, and Google Drive and SharePoint sync starts on Premium.
• Learning. Courses stay at 1 until Premium and playbooks at 5 on Standard, so a training or enablement rollout pushes the plan up.
• Governance and provisioning. Content Lifecycle, Automations, SCIM provisioning, Okta and Azure single sign-on and custom domains and emails are listed on Enterprise alone.
• API against webhooks. Premium gets webhooks and custom fields; the API is marked included only on Enterprise, so a custom integration may force the top tier.
• AI usage. No credits or tokens, but usage is graded Limited, Standard, High and Custom, with fair-use thresholds Dock does not publish that scale with plan and seat count.
• Implementation and support. Priority support starts on Standard; implementation is "Cohort" on Premium and "Managed" on Enterprise, which also includes a dedicated CSM.

• Is Standard billed monthly or annually, and is the annual amount paid upfront? The card says only "$350 per month".
• What does Enterprise cost at 25 users, and what does each seat cost above that, given Enterprise seats are "Custom"?
• Which plan does your content library need? CMS assets are capped at 25, 100 and 250 before Enterprise.
• If the free plan is your trial, how many users and linked CRM accounts does it allow? Dock's help article and its pricing table differ.
• What are the current fair-use thresholds for AI workspace generation on your plan, and how fast is a usage review in practice?
• Do you need the API, Automations, Content Lifecycle, SCIM or a custom domain? All four are listed on Enterprise only.
• Does the agreement auto-renew, what notice period applies, and will Dock cap any increase at renewal? Its pricing page states no contract terms.

• Trumpet vs DockTwo sales room tools compared on rooms, AI and pricing
• Trumpet pricingPer-user plans and Pod limits for the other published-price room tool
• Best digital sales room softwareHow the main tools compare in 2026
• Revspire vs DockSetup, buyer adoption and Dock's plans
• Revspire Digital Sales RoomsOne branded space where buyers and sellers collaborate and close
• Revspire pricingPer-module pricing with unlimited user licenses

All 9 sources were opened and checked by 2026-10-21. Vendor statements are paraphrased; figures belong to the source that published them.

1. Dock. Dock pricing (Free, Standard, Premium and Enterprise plans). Checked 2026-10-21.
2. Dock Help Center. How Dock's free plan works. Dated 2026-06-18; checked 2026-10-16.
3. Dock Help Center. Dock AI usage policy. Dated 2026-06-18; checked 2026-10-21.
4. Dock. Dock AI. Checked 2026-10-16.
5. Dock. Sales order forms. Checked 2026-10-16.
6. Dock. Learning management (courses). Checked 2026-10-16.
7. Dock. Playbooks. Checked 2026-10-16.
8. Vendr. Dock Platform pricing on the Vendr marketplace. Checked 2026-10-21.
9. Revspire. Revspire pricing (per module, unlimited user licenses). Checked 2026-10-15.

Last updated: 2026-10-21