Does Artisan publish its prices?
Artisan pricing is quote-based: its pricing page lists Team at about 2,500 leads contacted a month, Scale at about 6,000 and Enterprise as custom, with no figures. Plans are sized to lead volume, mailboxes and dialer seats; Vendr estimates $30,000 a year.
Not as list prices. On 21 October 2026, Artisan's pricing page shows three cards, Team, Scale and Enterprise. Team and Scale read "Pricing scoped on your plan" where a figure would sit, Scale carries a "Most popular" label, and Enterprise reads "Custom" with the line "Flexible plans". The page has no annual or monthly billing toggle, no seat minimum and no trial terms.
Artisan says what the quote is built from. Its FAQ answers "How does pricing work?" with "Plans are sized to your lead volume, mailboxes, and dialer seats. Request pricing and we'll build the right plan with you," and a panel headed "Sized to your motion" adds "Credit volume and dialer seats tuned to your pipeline. No hidden line items." Artisan's own machine-readable summary describes the model as "Credit-based pricing, plan tiers for startups through enterprise" (Artisan), though no credit amounts or per-credit price appear on the pricing page.
So there are four numbers to settle in the quote: leads contacted a month, mailboxes, dialer seats and credit volume. Ask for each in writing, and ask what happens if you exceed one mid-term.
What do the Artisan plans include?
The cards differ by volume and by how much human support comes with the deployment, not by which features you get: Artisan says "Every plan includes the full platform". The table shows the three plans as the page lists them:
| Plan | Price shown | Lead volume | What the card adds |
|---|---|---|---|
| Team | "Pricing scoped on your plan" | "~2,500" leads contacted a month | The full platform: every campaign type, autonomous replies and meeting booking, 250M+ verified B2B contacts, Salesforce and HubSpot sync, CSM support and onboarding, AI dialer add-on per seat |
| Scale | "Pricing scoped on your plan", "Most popular" | "~6,000" leads contacted a month | "Everything in Team, plus:" a dedicated CSM, CRM setup included and priority support |
| Enterprise | "Custom", "Flexible plans" | Custom volume | "Everything in Scale, plus:" a forward-deployed strategist, full onboarding buildout, dedicated strategic support, and advanced security controls and audit logs |
Artisan describes Team as "For teams running their first serious outbound motion", Scale as "For teams scaling outbound across reps and segments" and Enterprise as "For custom volume, security, and rollout support". Because the platform is the same on each, the step up is mostly volume plus named people: a dedicated CSM on Scale, a forward-deployed strategist on Enterprise.
The dialer is the one line item the page separates out, as an "AI dialer add-on, per seat" with no price. It is for your reps, not the agent: Artisan's Ava page says "Ava cannot legally make calls, she creates a list of qualified prospects for your reps to dial." Count the dialer seats you need before you compare quotes.
What does the platform actually do for that price?
Artisan sells one agent and the data under it. Its homepage calls Ava "The AI BDR that runs in your stack, alongside your team" and says she "finds leads, enriches them, sends personalized messages, and books meetings on behalf of your reps". On data, Artisan states "250M+ contacts enriched from 22+ sources" and says Ava searches "250M+ verified B2B contacts across 200+ countries". Those are Artisan's figures; test them against a sample of your own target accounts during a scoped pilot.
The sequencing is agent-written rather than template-driven: "Ava ghostwrites hyper-personalized sequences using dozens of data enrichment sources," and "Every email is unique. No templates or variables." Autonomy is set per campaign, with controls to "Approve before sending", "Lock tone, CTA, and length", "Set budget caps per campaign", control reply sensitivity and pause campaigns instantly; Artisan says Ava is "Fully autonomous by default", so the approval mode is a setting you have to choose.
Integrations named are narrow and CRM-first: "Ava integrates with Salesforce and HubSpot and syncs data in real time", with other CRMs "via API" on enterprise plans. If your CRM is neither Salesforce nor HubSpot, price the integration work as part of the deal.
What changes on an Artisan enterprise plan?
The enterprise page describes a staffed rollout: "Every enterprise account gets a dedicated (human) team that scopes, plans, and launches Artisan across your org," with a deployment strategist as the point of contact, a forward deployed engineer for CRM integration and data migration, and a campaign specialist to train Ava, across four phases Artisan calls Audit, Design, Deploy and Scale. The page gives no price for any of it, so ask whether the rollout team is included in the subscription or billed as services.
On governance, Artisan says Ava sends "from your reps' mailboxes, respecting ownership rules" and "while respecting your DNC lists", that compliance includes "Banned phrases and ability to coach Ava's writing", and that "You control the escalation rules that decide when a human steps in." Its enterprise page states "SOC 2 Type II certified. GDPR compliant," and its homepage lists SSO, SAML and SCIM, role-based access and audit log, workspace isolation per brand, AI guardrails and policy controls, and MSA and custom terms. Those are Artisan's statements; ask for the current report and a signed DPA.
Scale and reach claims come from the same page: "Outbound in over 50 languages" and "Ava is sending outbound on behalf of 1000s of BDRs, AEs & AMs globally". Results figures on Artisan's pages, such as "20x ROI", "$700K ARR sourced in 6 months" and "$52 CPL", are vendor claims published without methodology or sample size.
How much does Artisan cost a year?
Artisan publishes no annual figure, so the only third-party number is Vendr's. Vendr shows a median Artisan AI contract value of $30,000 a year, with a low of $18,300 and a high of $80,371. It does not say how many purchases that covers, shows no deals-handled count and gives no last-updated date, so treat it as an undated Vendr estimate from purchase data rather than an Artisan price.
Vendr's tier names also lag Artisan's current page. Vendr lists Accelerate, shown as 12000 with no currency and "12,000 Leads Contacted/Year Approx 36,000 emails", Blitzscale at "65,000 Leads Contacted/Year Approx 195,000 emails", and Custom "For B2B Sales Teams With 20+ Seats Unlimited emails". Artisan's pricing page now lists Team, Scale and Enterprise with monthly lead volumes, so the two sets do not line up: use Vendr for the order of magnitude only.
On terms, Vendr records "Annual payment in advance, Monthly payment options may be available upon request", says upgrades and downgrades are both offered, puts the "Redline threshold estimate" at $10k, and names December as the fiscal year end with December and January as the best months to buy. Those are Vendr's observations, not Artisan terms, and Artisan's own page states no contract length at all.
For the other side of this category, see our 11x pricing guide, which covers a vendor that does publish an entry price, and the 11x vs Artisan comparison.
What drives the cost of an Artisan quote?
Artisan names the inputs to the quote on its pricing page; the contract observations are Vendr's, not Artisan terms:
- Leads contacted a month. The headline meter: about 2,500 on Team and about 6,000 on Scale, with Enterprise for custom volume.
- Mailboxes. Artisan says plans are sized to mailboxes as well as leads, and that Ava sends from your reps' own mailboxes, so sender count is part of the scope.
- Dialer seats. The AI dialer is a per-seat add-on with no published price, and it is your reps who dial; Ava only queues the list.
- Credit volume. Artisan describes credit-based pricing and says credit volume is tuned to your pipeline, but publishes no credit amounts or per-credit price.
- Support level. Scale adds a dedicated CSM, CRM setup and priority support; Enterprise adds a forward-deployed strategist, full onboarding buildout and advanced security controls.
- Languages and markets. Artisan says outbound runs in over 50 languages and its data covers 200+ countries, so a multi-market rollout changes the scope rather than the feature set.
- Payment terms. Vendr records annual payment in advance as standard, with monthly possibly available on request, and a redline threshold estimate of $10k.
What should you ask Artisan before buying?
- What are the four scope numbers in writing: leads contacted a month, mailboxes, dialer seats and credit volume?
- What does a credit buy, and what happens when you run out mid-term: does Ava stop, or is overage billed, and at what rate?
- What does the AI dialer cost per seat, and is it needed for the motion you are buying?
- Is the enterprise rollout team (deployment strategist, forward deployed engineer, campaign specialist) included, or billed as services?
- What is the contract length, is there a break clause, and what notice is needed to stop a renewal?
- Will Artisan share its current SOC 2 Type II report and a signed DPA, and confirm where data is stored?
- Will Artisan run a scoped pilot on your own target list, with an agreed measure of meetings or replies, before you commit to a year?
Frequently asked questions
How much does Artisan cost?
Artisan does not publish prices. On 21 October 2026 its pricing page showed Team and Scale as "Pricing scoped on your plan" and Enterprise as "Custom", with plans sized to lead volume, mailboxes and dialer seats. Vendr shows a median Artisan AI contract of $30,000 a year, from $18,300 to $80,371, without stating how many purchases that covers or when it was updated.
What are Artisan's plans called?
Team, Scale and Enterprise. Team is "For teams running their first serious outbound motion" at about 2,500 leads contacted a month, Scale at about 6,000 is marked "Most popular", and Enterprise is "For custom volume, security, and rollout support". Vendr still lists older names, Accelerate and Blitzscale, which do not appear on Artisan's current page.
Does Artisan have a free trial?
No free plan or free trial is stated on Artisan's pricing page, which leads to a demo and a scoping conversation instead. Its FAQ says "We'll scope the right plan together." If you want to test it, ask for a scoped pilot on your own target list with a written success measure.
Does Artisan make calls?
No. Artisan's Ava page says "Ava cannot legally make calls, she creates a list of qualified prospects for your reps to dial," and the dialer is sold as an "AI dialer add-on, per seat". Ava handles email and social outreach, replies and meeting booking; the calling is done by your reps.
Which CRMs does Artisan integrate with?
Artisan names Salesforce and HubSpot, with bi-directional sync, and says it "Works with Salesforce, HubSpot, and custom CRMs via API" on enterprise plans. Its enterprise page also mentions importing from a data warehouse. No other named CRM integrations appear on the pages we checked.
Is Artisan an enterprise product or an SMB one?
Artisan sells to both, with pages for startups, SMBs and enterprise, and its Ava page is headed "Meet Ava, the autonomous AI BDR built for enterprise". The difference between plans is volume and the human rollout team rather than features, since Artisan says every plan includes the full platform.
Sources
All 7 sources were opened and checked by 2026-10-21. Vendor statements are paraphrased; figures belong to the source that published them.
- Artisan. Artisan pricing. Checked 2026-10-21.
- Artisan. Artisan: the AI BDR that runs in your stack. Checked 2026-10-21.
- Artisan. Ava, the autonomous AI BDR. Checked 2026-10-21.
- Artisan. Artisan for enterprise. Checked 2026-10-21.
- Artisan. Artisan llms-full.txt. Checked 2026-10-21.
- Vendr. Artisan AI software pricing and plans (Vendr Marketplace). No update date stated; checked 2026-10-21.
- Revspire. Revspire pricing (per module, unlimited user licenses). Checked 2026-10-15.
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